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Summit Essentials Co.

​Summit Essentials Co is an outdoor brand dedicated to providing high-quality gear for adventurers. Their product line includes essential outdoor items designed to enhance the outdoor experience. With a focus on durability and functionality, they ensure that their gear meets the demands of various activities, from hiking to camping. Their commitment to quality and innovation makes them a reliable choice for those seeking dependable equipment.

They recognized that their original branding didn’t fully capture the spirit of adventure and sustainability that defined their mission. They set out to refresh their visual identity and online platform to better connect with modern outdoor enthusiasts.

Sector

Retail

Type

Brand Identity

Brand collateral

Timeline

2024

Three versions of Summit Essentials Co. logo in light blue, teal and black and white

Logo - Brand Identity

Summit Essentials Co. primary colour palette

Colour Palette - Brand Identity

Iphone mockup with three screens of Summit Essentials Co. app

Mobile Retail App - Brand Identity

Animation mockup of Summit Essentials Co. app create account process
Mockup of multiple iPhones showing app pages from Summit Essentials Co.
Animation of Summit Essentials Co. app opening screen
Animated mockup of Summit Essentials Co. app homepage
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Ontario Parks Redesign