Mug & Bean
Mug & Bean is minimalistic but well crafted coffee brand that is not only a cafe, but offers many of their products for sale both in store and online.
The brand was born in the heart of Canada, where chilly mornings and rugged landscapes inspired a search for the perfect cup of coffee. What started as a small passion project to craft rich, flavourful blends soon grew into a mission to bring high-quality, ethically sourced coffee to coffee lovers. Rooted in a love for community and a respect for the environment, Mug & Bean is committed to supporting sustainable farming practices and delivering a high quality coffee.
Sector
Retail, Food & Service
Type
Brand Strategy
Brand Collateral
Packaging
Timeline
2025
Logo symbol and wordmark
Rough packaging sketches for coffee bags and multi-pack chocolate coffee beans
Packaging prototypes for multipack and individual pack chocolate coffee beans
Moodboard for coffee bags and coffee chocolate beans packaging
Cosmic Latte
Bistre
Primary colour palette
Brown Sugar
Sage
Vista Blue
Packaging mockups for coffee bag labels (dark roast, medium roast and blond roast)
Images of printed packaging for multipack and single packs of coffee infused chocolate beans
Mockups of the Mug & Bean storefront and to-go drink cup
