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Ontario Parks

Ontario Parks is the government agency responsible for managing and protecting over 300 provincial parks across Ontario, Canada. These parks cover nearly 8% of the province’s land and provide opportunities for outdoor recreation, conservation, and education. They offer activities like camping, hiking and paddling while preserving diverse ecosystems, including forests, lakes, and wetlands. Ontario Parks also focuses on sustainability, biodiversity conservation, and responsible tourism, balancing public enjoyment with environmental protection.
The brand underwent a rebrand to modernize its web identity while staying true to its mission of conservation and outdoor recreation. The redesign features a refreshed user interface and colour palette that better reflect the natural beauty of Ontario’s landscapes.
Sector
Travel & Recreation
Services
Brand Redesign
Brand Identity
User Interface
Timeframe
October 2024
A flow map showing the current user journey of the Ontario Parks website
A flow map to show the different categories and potential user interactions that were important to capture in the redesign
Video showing the user journey navigate the improved Ontario Parks website homepage