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Ontario Parks

Ontario Parks is the government agency responsible for managing and protecting over 300 provincial parks across Ontario, Canada. These parks cover nearly 8% of the province’s land and provide opportunities for outdoor recreation, conservation, and education. They offer activities like camping, hiking and paddling while preserving diverse ecosystems, including forests, lakes, and wetlands. Ontario Parks also focuses on sustainability, biodiversity conservation, and responsible tourism, balancing public enjoyment with environmental protection.

The brand underwent a rebrand to modernize its web identity while staying true to its mission of conservation and outdoor recreation. The redesign features a refreshed user interface and colour palette that better reflect the natural beauty of Ontario’s landscapes.

Sector

Travel & Recreation

Services

Brand Redesign

Brand Identity

User Interface

Timeframe

October 2024

Flow map of Ontario Parks website user journey

A flow map showing the current user journey of the Ontario Parks website

Mind map showing Ontario Parks webpages and how they connect

A flow map to show the different categories and potential user interactions that were important to capture in the redesign

Video showing the user journey navigate the improved Ontario Parks website homepage

Mockup of a laptop showing the redesigned Ontario Parks website
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