Ontario Parks is the government agency responsible for managing and protecting over 300 provincial parks across Ontario, Canada. These parks cover nearly 8% of the province’s land and provide opportunities for outdoor recreation, conservation, and education. They offer activities like camping, hiking and paddling while preserving diverse ecosystems, including forests, lakes, and wetlands. Ontario Parks also focuses on sustainability, biodiversity conservation, and responsible tourism, balancing public enjoyment with environmental protection.

This project entailed a rebrand to modernize the brand’s web identity. The redesign features a refreshed user interface and colour palette. A user journey analysis was first conducted to determine pain points in the navigation. Ultimately the redesign featured these navigation and UI changes.