A square, minimalist storefront sign mounted to a dark brick wall. The sign is white with black typography that reads "mug & bean" in a bold, stylized, retro-inspired font. Above the text is a simple graphic of two coffee mugs stacked vertically, resembling an hourglass shape. The background features a tall window and a portion of a black awning.

Details

Mug & Bean

Mug & Bean is a minimalistic but well crafted coffee brand that is not only a cafe, but offers many of their products for sale both in store and online.

This project was comprised of multiple parts. The first being the brand development and creation of a single carton package. A coffee package sleeve was created with varying labels for each type of coffee bean. The second part of the project was to create a multi-pack. The product for this was chocolate covered coffee beans that come in single flavoured packages and fit into a larger multi-pack box.

Services

Packaging Design

Year

2024

Client

Mug & Bean

Mission

"Reflect the earthiness of the brand, create packaging that reflects that and is functional for the user."

Details

Mug & Bean

Mug & Bean is a minimalistic but well crafted coffee brand that is not only a cafe, but offers many of their products for sale both in store and online.

This project was comprised of multiple parts. The first being the brand development and creation of a single carton package. A coffee package sleeve was created with varying labels for each type of coffee bean. The second part of the project was to create a multi-pack. The product for this was chocolate covered coffee beans that come in single flavoured packages and fit into a larger multi-pack box.

Services

Packaging Design

Year

2024

Client

Mug & Bean

Mission

"Reflect the earthiness of the brand, create packaging that reflects that and is functional for the user."

A minimalist, cream-colored illustration of two coffee cups stacked vertically on a terracotta orange background, with the top cup upright and the bottom cup inverted so their rims meet to create a symmetrical, hourglass-like shape.

The Mug & Bean symbol logo.

Gemini said A cream-colored typographic logo for "mug & bean" set against a dark chocolate brown background, featuring a bold, vintage-style serif font where the letters are tightly interconnected and overlapping to create a compact, stylized wordmark.

The Mug & Bean wordmark logo.

The brand's colour palette. The main colour on the left is the largest swatch. The colours on the right are the supporting colours. Each have a label with colour name, HEX code, and other colour information.

The Mug & Bean brand colour palette.

Gemini said A design mood board titled "Mug & Bean Part 2" featuring an array of earthy, organic brand elements including geometric product packaging in terracotta and sage, minimalist botanical icons, abstract patterned tiles, and samples of bold serif typography like "Bonche" and "Novaletra Serif".

Initial brand moodboard.

Sketches for the Mug & Bean coffee bag labels.

Coffee bean package branding and label sketches.

The final product of the Mug & Bean coffee bag labels, applied to mocked-up coffee bags. There are 3 bags lined in a row each with a different coloured label for three different types of coffee beans.

Coffee bean final package design mockup.

Rough sketches for Mug & Beans multi-pack of chocolate covered coffee beans. There are 6 sketches in total for the lid of the hexagonally shaped box.

Chocolate coffee beans multipack package sketches.

Rough sketches for the Mug & Bean individual packs for the chocolate covered coffee beans. Each package is triangularly shaped and the sketches show how the boxes open to dispense the product.

Chocolate coffee beans individual package sketches.

A flat plan and die line of the triangular individual pack for the chocolate covered coffee beans. The artwork applied to the dieline is light green with different organic shapes and brown labels on the front and back.

Chocolate coffee beans individual pack final dieline and label design.

A flat plan and dieline of the multi-pack lid. The artwork applied to the dieline has a dark brown background with random organic multi-coloured shapes scattered all over. The label white with dark brown writing and text.

Chocolate coffee beans multi-pack final dieline and label design.

A hexagonal product box for "Mug & Bean" coffee-infused chocolate beans featuring a dark background covered in an abstract, multi-colored pattern of organic shapes in terracotta, sage, and lavender, with a clean white central label providing product details and nutrition facts in a structured grid.

Chocolate coffee beans multi-pack printed and assembled package.

Gemini said A row of six triangular prism-shaped product boxes for Mug & Bean caffeinated chocolate, each featuring a different color and pattern theme including orange for "Molten," yellow for "Cinder," pink for "Aurora," dark blue for "Glacis," light blue for "Aether," and sage green for "Terran."

Chocolate coffee beans individual packages printed and assembled.

A grouping of Mug & Bean caffeinated chocolate products featuring a large hexagonal box of coffee-infused chocolate beans as the centerpiece, flanked by several smaller triangular prism-shaped boxes in various colors and patterns including orange "Molten," blue "Glacis," and pink "Aurora."

Chocolate coffee beans individual packages and multi-pack box printed and assembled.

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