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Bramble

Bramble is an expressive outdoor equipment and clothing brand that offers a variety of hiking, camping, backpacking, rock climbing, and canoeing products, amongst many more. They design high-performance gear that blends functionality, durability, and sustainability. Their commitment to eco-conscious production is at the forefront of everything they do, so that we can all enjoy nature’s beauty for a long time to come.

They wanted the visual language to capture the same playful and individualistic nature that their products and services offer. The use of free flowing shapes and earthy colours connects to the playfulness associated with the outdoors. The brand carries a sense of sophistication and minimalism while still feeling youthful. The brand reflects the diversity of the people that use their products.

Sector

Outdoor & Lifestyle

Services

Brand Strategy

Visual Identity

Brand Collateral

Timeframe

Since 2024

Animation of Bramble logo in teal on yellow background

Brand Strategy - Bramble Logo

Bramble brand main colour palette

Brand Identity - Colour Palette

Mockup of brown cardboard product box with teal packing tape with Bramble branding

Brand Collateral - Packaging

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Brand Collateral - Catalogue

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Brand Identity - Iconography and Symbols

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Brand Identity - Iconography and Symbols

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Brand Identity - Brande Style Guide

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Brand Collateral - Social Media Identity

The promotional video for Bramble captures the spirit of exploration and sustainability at its core. Set against breathtaking mountain vistas and lush forest trails, the film follows hikers, climbers, and campers as they move seamlessly through nature, equipped with Bramble’s durable, eco-conscious gear. Every frame reflects the brand’s commitment to responsible adventure—highlighting recycled materials, functional design, and a respect for the wild. The tone is both inspiring and grounded, inviting viewers to “venture further, tread lighter” with Bramble.

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Brand Collateral - Business Cards

Front and back side mockup of Bramble brand coupon

Brand Collateral - Direct Mailer

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Brand Collateral - Gift Card

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The Bramble Brand Guidelines document serves as a comprehensive guide to maintaining the brand’s identity and visual integrity. It outlines Bramble’s mission, tone of voice, and design principles rooted in sustainability, adventure, and authenticity. The document details logo usage, color palettes inspired by nature, typography standards, and photography style to ensure consistency across all touchpoints. Clear and concise, it helps designers, partners, and collaborators communicate Bramble’s commitment to eco-conscious exploration with clarity and cohesion.

Digital Campaign - Instagram Post

Digital Campaign - Instagram Story

Print Campaign - Summer Travel with Bramble & Ontario Parks Posters

Print Campaign - Summer Travel with Bramble & Ontario Parks coupons and collectible stickers

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