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Bramble

Bramble is an expressive outdoor equipment and clothing brand that offers a variety of hiking, camping, backpacking, rock climbing, and canoeing products, amongst many more. They design high-performance gear that blends functionality, durability, and sustainability. Their commitment to eco-conscious production is at the forefront of everything they do, so that we can all enjoy nature’s beauty for a long time to come.

They wanted the visual language to capture the same playful and individualistic nature that their products and services offer. The use of free flowing shapes and earthy colours connects to the playfulness associated with the outdoors. The brand carries a sense of sophistication and minimalism while still feeling youthful. The brand reflects the diversity of the people that use their products.

Sector

Outdoor & Lifestyle

Services

Brand Strategy

Visual Identity

Brand Collateral

Timeframe

Since 2024

Animation of Bramble logo in teal on yellow background

Brand Strategy - Bramble Logo

Bramble brand main colour palette

Brand Identity - Colour Palette

Mockup of brown cardboard product box with teal packing tape with Bramble branding

Brand Collateral - Packaging

Mockup of Bramble catalogue sitting on sand

Brand Collateral - Catalogue

Bramble brand icons in yellow on a teal background

Brand Identity - Iconography and Symbols

Bramble brand icons in teal on a yellow background

Brand Identity - Iconography and Symbols

Bramble brand guideline pages spread out on a white background

Brand Identity - Brande Style Guide

Mockup of Bramble's Instagram profile page

Brand Collateral - Social Media Identity

Mockup of Bramble branded company business cards

Brand Collateral - Business Cards

Front and back side mockup of Bramble brand coupon

Brand Collateral - Direct Mailer

Mockup of Bramble brand gift card in a card sleeve

Brand Collateral - Gift Card

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Petals Of Purpose